SHISEIDO WASO
Ecosystem Graphics
We have conducted the rebranding and brand direction for “WASO,” a brand by Shiseido that focuses on Japanese ingredients and targets the global market. We have been responsible for the creative aspect of WASO from 2019 to 2021. Our role included developing a creative strategy for the global market and designing a versatile and adaptable graphic identity that can be applied across various media platforms.
Credit
SHISEIDO WASO
| Year: | 2021 |
| URL: | https://www.shiseido.com/us/en/about-waso/ |
| Catergory: | Creative Direction, Art Direction, Design |
Branding / Graphics / Movie / SNS Contents / Photography
Client: SHISEIDO
Total Direction: H inc.
Agency: New Peace Inc.
Produce: monopo inc.
Brand Vision Producer: Asuka Otani ( NEWPEACE Inc. )
Creative Planner & Contents Producer: Asako Tomotani ( monopo Tokyo )
Creative Direction, Art Direction, Design: Hiroka Hasegawa ( H inc. )
and others.