Store Installation – NikeLabTokyo Tokyo to the World

During the Tokyo Olympics, we directed and created the installation and spatial design at a store that consolidated the content of the “NIKE LAB RADIO” campaign by NIKE, which involved various athletes and creators. Under the theme “Tokyo to the World,” we installed a massive antenna inside NIKELAB’s flagship store, MA5. Through a production that sampled visuals and voices of over 100 campaign participants, we constructed an iconic space that symbolized the campaign’s concept.