{"id":1458,"date":"2023-05-29T20:36:48","date_gmt":"2023-05-29T11:36:48","guid":{"rendered":"https:\/\/hinc.jp\/?post_type=works&#038;p=1458"},"modified":"2023-06-01T16:03:29","modified_gmt":"2023-06-01T07:03:29","slug":"waso","status":"publish","type":"works","link":"https:\/\/hinc.jp\/en\/works\/waso\/","title":{"rendered":"SHISEIDO WASO"},"content":{"rendered":"\n<div class=\"wp-block-columns h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-3-6 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-heading-fz-34\">Ecosystem Graphics<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-3-6 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-paragraph-fz-18\">We have conducted the rebranding and brand direction for &#8220;WASO,&#8221; a brand by Shiseido that focuses on Japanese ingredients and targets the global market. We have been responsible for the creative aspect of WASO from 2019 to 2021. Our role included developing a creative strategy for the global market and designing a versatile and adaptable graphic identity that can be applied across various media platforms.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-spacer-h52\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1689\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_A-02-2.jpg\" alt=\"\" class=\"wp-image-1693\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1688\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_A-02.jpg\" alt=\"\" class=\"wp-image-1695\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1688\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_A-0c2-2.jpg\" alt=\"\" class=\"wp-image-1689\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1689\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso0.jpg\" alt=\"\" class=\"wp-image-1842\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1853\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_A-01-3.jpg\" alt=\"\" class=\"wp-image-1691\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-3-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"2288\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_B-05.jpg\" alt=\"\" class=\"wp-image-1696\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-3-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"2288\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_B-06.jpg\" alt=\"\" class=\"wp-image-1697\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1335\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso1.jpg\" alt=\"\" class=\"wp-image-1843\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1335\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso2.jpg\" alt=\"\" class=\"wp-image-1844\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1335\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso3.jpg\" alt=\"\" class=\"wp-image-1845\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1336\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso4.jpg\" alt=\"\" class=\"wp-image-1846\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1336\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso5.jpg\" alt=\"\" class=\"wp-image-1847\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1336\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso6.jpg\" alt=\"\" class=\"wp-image-1848\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-6-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1852\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_A-01-1-1.jpg\" alt=\"\" class=\"wp-image-1690\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull h-custom-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1001\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso7.jpg\" alt=\"\" class=\"wp-image-1849\" srcset=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso7.jpg 1000w, https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso7-150x150.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1001\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso8.jpg\" alt=\"\" class=\"wp-image-1850\" srcset=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso8.jpg 1000w, https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso8-150x150.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column h-custom-columns-2-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:calc((16.67 * 2) * 1%)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1001\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso9.jpg\" alt=\"\" class=\"wp-image-1851\" srcset=\"https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso9.jpg 1000w, https:\/\/hinc.jp\/wp-content\/uploads\/2023\/05\/waso9-150x150.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1853\" src=\"https:\/\/hinc.jp\/wp-content\/uploads\/2022\/01\/03_detail_A-02-4.jpg\" alt=\"\" class=\"wp-image-1694\"\/><\/figure>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/hinc.jp\/?p=212","footnotes":""},"works_category":[],"class_list":["post-1458","works","type-works","status-publish","hentry","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/works\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/types\/works"}],"author":[{"embeddable":true,"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/works\/1458\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/works\/1458\/revisions\/1853"}],"wp:attachment":[{"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/hinc.jp\/wp-json\/wp\/v2\/works_category?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}